sr. digital art director
JANUARY 2022 - JULY 2024

• art director & designer for bi-weekly homepage refreshes, up to 16 weekly emails, quarterly concepting,
  cross-brand partner projects & credit card events

• partnered with print designer, project managers, ecomm leaders, brand management & merch teams to collaborate
  on promo planning & content through the customer lense

• utilized performance & conversion metrics to optimize UX/UI on both homepages & emails- partnered with
  development team to create new technical homepage files that translated clearly from design to live on site

sr. content & creative manager
FEBRUARY 2021 - NOVEMBER 2021

• creative lead & content manager on all branding and photography initiatives for print, digital & in-store design

• on-set photo Art Director for on-figure & still life photoshoots (in-studio & on location) including visual deck preparation, production planning schedules, selecting crew/ photographers/stylists, reviewing casting, & scouting for photoshoots and sample procurement and coordination.

• food stylist for all in house and location photo shoots saving over $3000/shoot

• Elmsford, NY studio operations manager/coordinator role includes, but is not limited to, sample procurement, shoot coordination
  & production, talent booking/processing, managing asset deliverables with internal departments & external agencies

• process & procedure development including cross brand lighting standards, studio redesign, infrastructure organization & cost saving efficiencies within the studio of at least $800,000 for the year.

project Manager / illustrator / lead designer ( COUSHATTA HERITAGE CENTER)
MAY 2008 - FEBRUARY 2009

• managed all third-party vendors including, A/V, Interactive designers, lighting/architectural companies, painters, carpenters, and 3-D display designers, printers & rendering artist

• responsible for design of the Center’s internal and external environments, including but not limited to all display and scenic design.

• scheduled all fabrication/construction and coordinated deliverables with in-house fabrication shop

• worked closely with the Coushatta tribe to design and create the look and feel of over 75 individual display/scenic components.

• Lead Graphic Designer and Illustrator involved with all of Mecca’s branding and marketing, as well as several projects
  for large local clients including GENBAND, Chuck E. Cheese’s, and the Perot Museum of Nature & Science.

art director (print)
APRIL 2007 - JANUARY 2008

• managed and directed all direct mail concepting and design for up to six large external clients, such as “Feed the Children,” including art direction and design for every project and all components while partnering with on staff copy and production teams

• worked with with Client Services and Production Managers to ensure each deliverable met time and budget constraints.

• design and maintain all in-house branding/marketing materials

• hired and managed a team of 6-8 freelance staff members

• attended client meetings, headed project kick-offs, and worked hand in hand with Production Managers in scheduling and printing deliverables

art director (print)
OCTOBER 2006 - FEBRUARY 2007

• responsible for Art Direction and Production of all national marketing materials, including but not limited to National and Puerto Rico inserts, ROP, in-store handouts for all retails chains, insert coupons and statement inserts for all national mailings, and creative materials for marketing campaign and in-store signage

• hand built mock-ups for all creative blueline checks and back-end pre-press workflow manager

• primary training coordinator for all freelance staff

• collaborated in creative process to marry design and content with Buyers, Prepress, Merchandising, Creative Supervisors, Directors, Editing, and Copywriting from concept to completion

sr. graphic designer
JANUARY 2005 - OCTOBER 2006

• lead Graphic Designer responsible for all facets of design from formatting predesigned ads for publishing to designing the entire marketing campaign and corporate identity from start to finish

• worked directly with suppliers, Product Managers, Web Designers, multiple printers, event planners, and all marketing personnel on various projects, including direct-mail pieces, catalog covers, line cards, internal marketing documents, all advertisements for over 50 magazines, and all web-based advertising such as banner ads, animated ads, and e-newsletters

• designed Press Release and Media pages for company website, plus tile ads, homepage, and other internal pages.

sr. graphic designer
JULY 2004 - JANUARY 2005

• create visual media for all events, marketing, special education programs and presentations for on staff surgical groups, Board Members, Public Relations, and other staff.

• designed large format posters for events, trade shows and public speaking/lectures

• assistant and photographer for all major hospital events

• responsible for design of logos, t-shirts, event signage and other media projects

MONTCLAIR STATE UNIVERSITY
BFA, Graphic Design & Illustration 2004
Activities: Coordinator for on campus galleries, Morning show DJ for campus radio station, 7x Deans List Award recipient.

Member: NSDAR since 2002
Member: Dallas Chapter AIGA
Channel Marketing Awards from the National Electronics Distribution Association (NEDA):
Platinum Excellence for Full Page Co-op Advertising
Gold Achievement awards for Complete Image Advertising Campaigns,
Electronic (e-newsletter) Direct Mail, Print Direct Mail, and Company Website

Full Adobe Suite CC 2024
After Effects
Dreamweaver
InCopy
Workfront
ImageReady 
CaptureOne
Lightroom
GlobalEdit
FileMaker
All FTP programs
Mac & PC platforms
Adobe/Microsoft Certified